About Us

The PrimeForm Story

It all began with a struggle I knew too well. Like countless men, I carried the quiet frustration of never feeling fully confident in my own clothes. No matter how hard I trained or how much I adjusted my posture, I found myself tugging at shirts, hiding behind jackets, or second-guessing how I looked in the mirror.

One day, I asked myself a simple question: “Why isn’t there an everyday solution that helps men stand taller, look sharper, and feel more in control—without anyone knowing?”

That question sparked PrimeForm. I didn’t want to create “shapewear.” I wanted to design a second skin for men — discreet, comfortable, and powerful. A garment that supports recovery, smooths the chest and core, and gives instant confidence, whether you’re at the office, on a date, or just living life.

The result is PrimeForm: apparel built to help men stand, strive, and shine every single day.

Give it a try — I believe it’ll become your quiet edge, just like it has for me.

Cheers,
Andrew Burton
Founder – PrimeForm